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Visibility
Even when you have a good design on your sign, you need to make sure the sign is visibility to your potential customer to be able to see it or read it. Refer to the chart below to decide the appropriate height of the letters for it visibility at certain distance.
Letter Height (in.)
12
15
18
24
30
36
48
60
Maximum Impact (ft.)
120
150
180
240
300
360
480
600
Max Readable Distance (ft.)
525
630
750
1000
1250
1500
2000
2500